The Problem of Implicature in "Do Not Track" Choice Design
نویسندگان
چکیده
In an observational study using an eye-tracker, subjects were presented with a modeless cookie choice dialog preceding a short survey on Internet privacy. Subjects were later asked whether they believed ad trackers were present on the site or not. 41% believed there either were or were not ad trackers on the site based on not clicking ”allow” or ”block”, respectively. These results suggest that a pragmatic implicature is in play – information is suggested though not explicitly stated.
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